"As You Are" W21 Campaign | Behind The Scenes

The EOS “As You Are” campaign celebrates the beauty in the natural variations of the raw leather we love, which reflects the unique qualities of the EOS woman. Each EOS shoe is as singular in look, personality and feel as you are.

The EOS woman is confident and engaged and likes to express her individuality. We are passionately committed to walking with her along her chosen path, by providing her with beautifully conceived and knowingly crafted shoes that express her individual style, but also provide the intrinsic comfort she demands.

Proudly based in Melbourne since 1984, we could think of no better place to shoot the campaign than our own backyard. Carefully selecting some homegrown talent and forming a powerhouse team who shared our vision for “as you are”.

In the essence of celebrating the beauty in uniqueness, our models were kept as natural as possible, allowing their natural beauty to shine through.

Having a great team inevitably means great results. The fun had on set was beautifully captured in the images, full of life and positive energy that wonderfully showcases "As You Are".